DENNIS HUNTER

HughesNet :: Email Marketing for
Technology and Internet Services

 

 

Hughesnet, a leading provider of satellite Internet service in North and South America, was my client for two decades, spanning three different agencies and countless campaigns and projects.

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I recently helped Hughesnet refine and optimize its email marketing program for cross-selling optional add-on services to its existing internet customers. With a diverse range of optional services including a VoIP-based home phone service, data tokens, Wi-Fi boosters, and Norton utilities and security applications, the project spanned eight emails per month.

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For every email, I developed email themes, structure and messaging, wrote all of the copy, collaborated with team-members on both agency and client sides, and oversaw design, production and testing.

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This project demonstrates several key strengths:

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1. Translating complex products and value propositions into clear, persuasive marketing communications for consumers

2. Cross-selling and up-selling services effectively

3. Keeping cyclical content fresh and relevant to the moment