DENNIS HUNTER

SKAURA: Direct-to-Consumer (DTC) Email Marketing

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SKAURA is a category-disrupting new razor that rests in the palm of your hand with three contact points. The brand is marketed direct-to-consumer through its own site and through partners like Amazon, and it has won best-in-class awards from Men's Health and Women's Health magazines.

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Their agency Ogilvy asked me to help rethink and rewrite SKAURA's entire email marketing sequence for prospects and customers. The goal was to make each email touchpoint bring the SKAURA brand story to life, while driving more product sales. From order confirmations to abandoned cart reminders to educational content to special promotions, the flow of emails spanned the whole customer lifecycle.