Cablevision Optimum Triple Play:
Effie Awards Case Study Video
The agency wanted to create a video showcase for the Effie Awards to highlight the successful series of TV spots created for Cablevision's Optimum cable, phone and Internet services. I created the concept and wrote the script for this video, which plays on the familiar "retro" look and feel of VH1's "Pop-up Video" series. The pop-ups highlight key aspects of the TV spots that made the campaign so successful.